CEAT Tyres will continue its association with the annual IPL tournament as the official time-out partner for the next five years.
The Vivo Indian Premier League (IPL) has added Paytm as an on-ground sponsor. Mobile wallet brand comes on board as the Official Umpire Partner for the next five years (seasons 2018 through 2022). Paytm is also the Title Sponsor of India Cricket.
BCCI in January had called for applicant to three categories of commercial partners – official , strategic time-out and umpire partner.
Shukla, Chairman of the IPL, said, “Paytm are currently the Title Sponsors of India Cricket .The relationship has now been extended to the Indian Premier League Both Paytm and BCCI share a strong bond and we will continue to provide great value to Paytm ”
Vijay Shekhar Sharma, Founder and CEO of Paytm, said, “We are delighted to be the IPL Umpire Partner for the next five years. Cricket has been a key element in Paytm’s brand journey and it has worked brilliantly for our young brand. In addition to IPL, we are also the Title sponsor for India cricket for the last few years. We had a great relationship with the BCCI.Our investment in Indian Premier League further reaffirms our commitment to this wonderful sport.”
Paytm signs up as the Official Umpire Partner for VIVO IPL for the next 5 Years
The BCCI announced its association with Paytm as the Official Umpire Partner of the VIVO IPl for next five years.
Speaking on the development, Mr. Rajeev Shukla, Chairman of the IPL, said, “Paytm are presently the Title Sponsors of India Cricket . The relationship has now been extended to the IPL. Both Paytm and BCCI share a strong bond and we will continue to provide great value to Paytm.”
Mr. Vijay Shekhar Sharma, CEO of Paytm said, “We are delighted to be the IPL Umpire Partner for next five years . Cricket has been a key element in Paytm’s brand journey and it has worked brilliantly for our young brand. In addition to IPL, we are also the Title sponsor for India cricket for the last few years. We had a great relationship with the BCCI, and our investment in IPL further reaffirms our commitment to this wonderful sport.”
Star India, the media rights holder of the IPL.from 2018 to 2022 also announced that 34 brands in total have signed on as commercial partners for the broadcast (TV and digital) of the tournament. While Vivo, Coca Cola and Jio have signed on as co-presenting sponsors.Polycab, Parle Products, AMFI, Make my Trip, Vimal Pan Masala ,Asian Paints, and Dream 11 are associate sponsors.
Estimates peg the co-presenting sponsors have forked out around Rs 800 million each for the association while associate sponsors would have paid around Rs 400 million.
Anil Jayaraj, EVP, and Head of Ad Sales – Star Sportssaid, “We are delighted with the response for the VIVO IPL2018 from the brands across sectors. We are happy to announce that the brand tally is now 34. Brands are actively choosing VIVO IPL 2018 as the marketing vehicle to deliver their business ambitions .They have a single media property which can appeal to demographics across geographies”.
“All brands that have come in so far have chosen to up their investments significantly over past years . This is because of their belief in the delivery of the combined power of TV as well as digital . 2018 VIVO IPL will be an un-missable platform to build brands.”